At the end of the day, Primos says, the company’s success comes down to quality, and a belief in what they are doing. “Everyone here is a hunter. If we don’t use a product and don’t believe in it, we can’t market it,” he says. “If it’s not our heart and soul, we aren’t going to do it. We’re going to keep on caring about the products that we manufacture. The bottom line is, we are our own customer. That’s the foundation of the whole company.”
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